I have a G+ and Facebook account. Whilst I still log into FB to check on what friends are doing, I find the automatic upload feature to G+ incredibly useful so I’ve stopped uploading photos to FB. I think G+ is better than FB, like it’s circles feature, which FB badly needed for a long time. I don’t think the implementation is quite there, but it’s a logical and necessary feature.
I remember when most of the FB friends I have now were on MySpace and all had headache inducing, eye-bleeding home pages. I didn’t bother, but when FB came along and was relatively obscure I joined because it was a bit like LinkedIn is now, low key and mostly professionals.
Of course, G+ is always compared to this and I have also used the analogy when people say it’s not going to beat FB. However there are some key generational changes between now and then which put FB at an advantage to G+ now but the most important one is email.
Up until FB came along many of us were still communicating and relying on email for socializing and events. Whether you came from MySpace or were new to social networking, signing up for FB was made easy by the fact it would trawl your email address book and add your contacts as they joined – rarely have I had to look someone up in the last 5 years of using it. In any event if FB couldn’t read your address book, your address book was considerably smaller and more manageable than it is now and you could feed it in manually.
The difference now is that many people no longer store their contacts in their easily accessible email account – instead half of them are stuck in a proprietory FB directory because we reconnected with lost friends (and lost email addresses) this way. FB does not share emails and makes efforts to kill plugins that attempt to do this. FB knows that the key successful ingredient is email addresses, and being able to pair those up automatically.
This is the most likely reason why Google stopped sharing email accounts with FB, it’s the reason migrating out of FB is for the foreseeable future, difficult (I have family who don’t even log into their email accounts – my only way of digitital contact is via FB).
Facebook benefited from social networking virgins, and being able to trawl email. Email address books have migrated to Facebook accounts and therefore G+ cannot trawl for contacts in the same way. There are also less social networking virgins to plunder, and these people see it as a hassle to migrate all those photos and personal notes that they spent time uploading manually, despite browser tools that are available.
I really hope that G+ is successful in the long term, I hope it reaches that point at which the dam breaks and then all the FB holdouts rush to sign up because enough of their friends have left. But this is probably only going to happen when people stop sharing on FB. Even as a pro-G+er I have trouble not posting to FB directly – to get my friends’ reactions. We need more tools like Extended Share to come to fruition – and we need them to be automated, so that I don’t have to post something from my mobile or my tablet, and have to log in from a PC to click share.